4 Pieces of Collateral You Need for Your Convention

Marketing your business can seem like a tall task. Where should I begin? What is worth my time and effort? As it turns out, one of the more seemingly “simple” methods can be the most effective. Conventions and in-person marketing events are great ways to get the word out about your business.

According to a survey conducted by Inc., 70% of content marketers believe in-person events are the best way to get new customers, making it the tactic with the most confidence behind it.

With that being said, you can’t just walk into a convention expecting success. You need to develop your message, hone your elevator speech and, most importantly, develop engaging collateral. If you fail to catch eyes, then good luck selling your services.

To develop great, eye-catching collateral that will drive business straight to you, consider using our top picks for best convention collateral.

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Banners

Available sizes

18” to 60” wide and up to 79” tall.

When to use

Great for frequent events. Easy to set up and tear down, and able to compact into a carrier case.

Tips

When designing a banner, set up your file to be 4” taller than the maximum height, because the bottom of the banner rolls into the stand. Be sure to make the image bleed, as it helps the image look a little crisper and ensures your artwork will go to the edge of the banner.

Brochures and Handouts

Available sizes

There are many different brochure styles. Trifolds and 4” x 8.5” flat pieces are the most common layouts.

Handouts tend to be an 8.5”x 11” sheet, either single or double-sided. Sometimes these are done as an 8.5”x 11” bi-fold, especially when there is a wealth of information that would not fit on the page.

When to use

Brochures and handouts are a perfect way to display a condensed version of your product’s information. They’re ideal to pass out to visitors and potential customers who may not be ready to talk yet, or to serve as an important reminder on the benefits of your business.

Tips

Make sure your brochure and handout files are submitted with full bleeds. To make the ideal impression, have your brochures printed on 100# silk, matte, or gloss card stock (for more on paper options, click here).

Handouts should be printed on either 80# silk, gloss text, 28# or 32# text.

Postcards

Available sizes

Postcards are often printed at 5”x7” or 4”x6” and on paper that is uncoated.  

When to use

These are a great giveaway, especially when a large number of people are coming from out of town.

Tips

If you intend for these to be mailed post-convention, follow the correct size specifications from the USPS. Focus information on one side with a picture on the other. The best paper for a postcard includes 100# to 130# matte, uncoated card stock or C1S 12 or 14 PT (click here for more info on paper options)

Boards

Available sizes

Typical sizes for conventions include 12”x18” up to 24”x 36”.

When to use

A board is a simple yet very effective piece of collateral to develop for any convention. Aesthetically, though often not quite as appealing as a banner, but a board can be a great way to drive traffic to your booth.

Tips

If this board is only going to be used once and your information is going to change, we recommend using foam board. However, if you will be using this for multiple events, we recommend gator board.

By having these pieces in place, you’ll be sure to stand out from the crowd. 

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