Business Cards (Marketing Materials)

Paper Weight refers to the thickness of the stock.

Paper is classified as either Textweight (Pliable) or Cardstock (Rigid) then a respective "poundage" or "gsm"; the higher the weight (gsm), the thicker the paper.

Gloss is a high sheen/semi-reflective/shiny finish, best suited for heavy color saturation.

Dull is a medium sheen/slightly-reflective/shiny finish, best suited for photos and supports heavy color saturation.

Uncoated is a matted/non-reflective/flat finish, best suited for materials with intention to be written on or for presentation under direct light.

Natural is a matted/non-reflective/flat finish with an off-white (cream color) base and can be written on

Encapsulates the card with a heat applied plastic coating:

Gloss - high sheen/reflective/shiny, heat applied, durable plastic coating to both sides of the print (encapsulation).

Matte - sheen-less/non-reflective/flat finish, heat applied, durable plastic coating to both sides of the print (encapsulation).

Soft Touch- sheen-less/non-reflective/flat finish, heat applied, durable plastic coating to both sides of the print (encapsulation). Has a soft-velvet texture/feel.